David Stern MD CPC

Urgent Care Billing: In-House or Outsource?



Posted: Sunday, August 02, 2009

by David Stern MD CPC
Practice Velocity

"I want to do my own urgent care billing, because I want control of my revenue. " That's a common statement made by urgent care owners. Some urgent care centers really do have control of their own revenue destiny by doing their own billing. But it is ironic that many urgent care businesses have completely lost control of their revenue because they insist on billing in-house for their urgent care center.

Why is that? Simple. Very few urgent care centers can find or can afford billers, who are expert in each and every one of billing's critical 7 C's:

  1. Contract negotiations: Where is your urgent care center going to find someone who is completely versed in what the payors are actually expecting in urgent care negotiations? Kelly Mattingly, Director of Contracting and Credentialing for PV Billing says, "It tends to go smoother each time we call the same provider representative for a particular payor. We know (and they know we know) what possible contract terms are available. It really does help get the best possible rates and terms much more quickly."
  2. Credentialing: If a particular payor requires individual credentialing of providers, you need an expert to fill out this paperwork. The process often takes almost six months (180 days is the NCQA standard), but even one small mistake and your provider can end up out of plan for many additional months.
  3. Coding: Many (in fact, almost all) urgent care centers lose out on 10-20% of revenue simply because they are not aware of the critical importance of coding correctly.
  4. Compliance: We have talked with other urgent care professions who have spent hundreds-of-thousands of dollars to defend themselves against coding audits. If you have software that gives an automatic audit trail for every code on every chart, a simple audit generally involves an auditor looking at 10-20 charts; and the audit is done.
  5. Claim submission: How do you submit claims for Medicare, Humana, United Healthcare, Medicaid, Workers Compensation, Employee-Paid Services, and many other payors and visit types? It is truly amazing how many times we get calls from billers with these very basic questions. An expert urgent care biller already knows the answers.
  6. Claim formatting: Believe it or not, a single incorrect digit, code or field in a claim, and the claim will fail. You need a biller who understands how to avoid these denials, and when they do happen (and they will happen) how to fix the formatting and submit the claim on a timely basis.
  7. Collections: Dealing with portions of a claim that becomes patient responsibility is very complex. Do you have a way to require and automate credit card billing even months after the patient visit? If you do, this can increase collections on these accounts by an additional 60-90%. If you don't then your collections from these patients will amount to less than 50% of the portion that is their responsibility. Does your team know how to bird dog accounts in a systematic way? Does your team know when to turn an account over to a collection agency? Before picking an outside billing company to perform billing services for your urgent care center, make sure that you are satisfied with how that biller answers these questions.
Below are some thoughts to take into consideration when deciding between in-house urgent care billing or outsourced billing by a billing service that specializes in urgent care billing?

Hire an urgent care biller: This may be a reasonable option, if you actually can find and hire an expert urgent care biller. From our experience, however, it is very difficult to find this biller, and it may be risky to depend on this billerfor the following reasons:



Outsourcing Urgent Care Billing: The reader should be aware that my answer here may be considered self-serving, as I have the good fortune to work at PV Billing, the largest urgent care billing company in the USA. Even knowing that, you might want to consider some of the following reasons for outsourcing your urgent care billing?



Back to the point that we started at, do you really have more control of your billing if you do it in house. Yes. But control without adequate knowledge, tools and skills is not necessarily a good thing. For example, if you were in the cockpit of an F16, you may have full control. But would that control be a good thing? You are not an expert pilot, so the jet would certainly crash. Wouldn't the jet go much faster and land much more safely if you handed over control to an expert pilot? In the same way, maybe it makes sense to hand over the billing of your urgent care center to an urgent care billing expert.

David Stern, MD, CPC, is a writer, consultant and speaker on many aspects of urgent care. He is CEO of Practice Velocity Urgent Care Solutions, providing electronic medical records and billing software, and a physician partner at Physicians Immediate Care with walk-in clinics in Illinois, Nebraska and Oklahoma. Castle Connolly has named him four times to their exclusive list of Top Physicians in America. He has received a Lifetime Membership to the Urgent Care Association of America and served as a founding Director on the Board of Directors of UCAOA.

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Top-level comments on this article: (2 total)
» left by florestilleys
from Rockford, IL
2 years 290 days ago.
Very informative!
» left by Jack Wilson
from San Jose, CA
2 years 91 days ago.
This is very useful information.  We tried doing our own billing, but we ran into problem after problem.  When we finally turned to expert urgent care billers, using excellent urgent care software, we had much more financial success.
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